expect-more.co.uk

migration_pitfalls_expect_more

debbi young

Recent

FAQ’S

The cost varies depending on the service you’re interested in. For instance, the cost of logo design, which can start from £350, differs significantly from branding. Similarly, the price for a one-page landing page is very different from that of designing and developing a bespoke website with 10 or more pages, which can range from £1,500+ for a landing page with CRM integration and above.

Expect More provide full transparency in all pricing and offer a staggered payment option, allowing you to access all the services you require and pay for them over an extended period up to 18 months.

Feel free to request a FREE, no-obligation quote.

Expect More specialises in crafting bespoke websites, with the typical timeline from initial concept to launch spanning between 8 to 12 weeks.

However, this timeframe is subject to variation depending on factors such as website size and functionality complexity. For example, a brochure-style website with simple functionality can usually be completed within 8 weeks.

Conversely, websites requiring intricate coding, e-commerce features, or CRM integration, along with extensive content creation including copywriting, video uploading, and template design, will naturally demand more time to ensure a high-performance execution of the UI and UX experience.

Categories

Like more info?

Email sign up

For our latest news, updates and everything Woods Russell, join our mailing list.

We will use this email address to send you newsletters and occasional other information about us and our services. We will not use it outside of these purposes or sell it to third-parties. See our Privacy Policy for more information.

Sign Up

Investing in a new website? Avoid migration pitfalls and don’t lose traffic

When businesses embark on developing a new website to replace an outdated one, the allure of a sleek new design and online presence can overshadow the critical considerations involved in transitioning from the old site to the new one. Unfortunately, relying solely on the IT team or design and development agencies without in-house SEO capabilities can lead to oversight in this crucial aspect.

 

 

What is website migration?

 

In industry parlance, the process of transitioning to a revamped website is referred to as website migration. This encompasses any significant changes to a website that can substantially impact its online visibility. Such transformations commonly occur when a business invests in a new site or opts to enhance security by transitioning to HTTPS protocols.

The importance of proper execution becomes evident when considering real-life examples. Even prominent brands can falter during website migrations. For instance, a well-known household name transitioning from HTTP to HTTPS witnessed a staggering 35% decline in online visibility within a month of the switch. It took a painstaking six months to recuperate the lost traffic, resulting in a significant dip in online sales. Unfortunately, some businesses aren’t as fortunate and experience enduring setbacks in visibility, traffic, and revenue.

 

 

Why do website migrations often encounter challenges?

 

In essence, all website migrations entail altering the URLs, and the page identifiers utilized by search engines to index websites. Failing to inform search engines of the new page URLs and their corresponding old URLs leaves the indexing process to guesswork, a prospect that is understandably disconcerting. However, it is entirely feasible to navigate a website migration without sacrificing traffic or revenue. When executed correctly, migrations can even bolster rankings and drive growth in traffic post-launch. However, this requires meticulous planning and SEO expertise well before any coding commences.

 

From our extensive experience, we’ve identified common mistakes that contribute to migration mishaps:

 

  • Poor strategy lacking clear objectives
  • Inadequate planning, often accompanied by unrealistic timelines
  • Insufficient resources allocated to the migration process
  • Lack of SEO involvement from the outset
  • Inadequate testing procedures
  • Underestimation of the criticality of a seamless migration

 

 

Stay tuned for our upcoming blog post on website migration, where we’ll delve into the essential steps necessary for planning a successful transition to your new website.