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the challenge
To rebrand a well-established Basingstoke accountancy firm, enhancing its professional image to appeal to larger businesses and capitalise on the Virtual Financial Director services Woods Russell provides.
the solution
Utilising the “W” and “R” from the business name, to craft a bold yet straightforward logo. The use of a backdrop of Basingstoke’s landscape to serve as the background foundation. Establishing a brand palette, comprising fonts and spot colours to be consistently applied across all marketing materials.
Seeking to rebrand to attract fresh clientele or pivot in a new direction?
the result
The brand was designed to be adaptable for use against both blue and dark backgrounds, a version was also created suitable for white backgrounds.
A comprehensive business suite was developed, encompassing business cards, letterheads, and legal envelopes. Additionally, a letterhead Word version, an email footer, and online marketing materials were created to complement the stationery package.
To inform clients about Woods Russell’s Tax & Accountancy service packages, a straightforward DL 6pp leaflet was designed and provided in both print and online PDF versions.
Expect More has really helped me with my marketing . Their designs are high quality and really professional and they can help with an overall marketing approach. I would highly recommend using their services. Matt Russell - Woods Russell Accountants
