0
's
Happy Clients
0
's
Successful Projects
0
+
Years of Agency Experience
the challenge
Woods Russell’s outdated drag-and-drop website did not rank well in search engines, lacked SEO optimisation, and contained very little information to guide visitors towards conversion. Additionally, as the client was expanding the business through franchising, it was crucial to improve the website’s searchability for potential franchisees and new clients.
Videos increase users’ time, boost conversions & improve rankings
the solution
To highlight Woods Russell’s offerings, presenting their four primary services through an explanatory video and accompanying text. Additional accountancy services are detailed with fact sheets and downloadable resources. The website further encompasses a knowledge hub and a compelling “Why Choose Us” section.
the result
A clean Woods Russell branded, brochure website incorporating engaging videos to extend visitor duration, enhance conversion rates, and elevate search engine rankings. Strategically placed calls to action, infused with pertinent keywords and SEO techniques, guide user interaction. A robust knowledge hub, easily accessible from the homepage – Navigation across the site is seamlessly integrated across all pages, ensuring a smooth user experience and enhancing overall engagement.
