Soft curves were integrated to instil a soothing user experience, balancing the complexity of the service offerings. Colour palettes were streamlined to convey a sleek business aesthetic, with the brand’s signature red used strategically to emphasise high-priority areas.

An interactive audit was introduced, allowing visitors to engage and receive personalised feedback from the client, serving as an introduction to the suite of services offered.

The marketing brochure mirrored the look and feel of the website, ensuring continuity in the client’s brand identity and providing visitors with a familiar experience across platforms.