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Years of Agency Experience
the challenge
Revamp an outdated catalogue sent to farmers advertising Rappas livestock products to emphasise new items and featured products while maintaining user-friendly sections and the overall family brand aesthetic.
the solution
Color-coded sections were implemented and indexed for simplified navigation, featuring highlights and showcasing key products. Clear coding and readily accessible prices were prominently displayed. Additionally, the content was adapted into an online digital flip catalogue. Contributions from farmers and the community, such as pictures, were incorporated to maintain a familial atmosphere.
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the result
A user-friendly, comprehensive catalogue was designed using a simple style sheet and consistent branding. The final product was distributed in a branded envelope, constructed from a blend of materials sourced from FSC-certified forests, recycled materials, and – or FSC-controlled wood.
