0
's
more click throughs
0
+
more users to the website
0
%
increase in website users
the challenge
Rapid App Werks is a key player in the Digital Transformation sphere, providing a comprehensive range of services such as Rapid Applications Development with Mendix technology, SAP consulting and development, and Cloud Architecture services.
The previous website suffered from a lack of key optimisaton, user interface (UI) and user experience (UX), along with sparse content and a lack of coherent direction for visitors’ experience.
the solution
A Bespoke SEO strategy
Through thorough analysis and examination of on-site user behavior, Expect More identified a concerning trend: users were swiftly exiting the website within a brief period (less than 20 seconds) without engaging with any content. To remedy this, the deficiency in content was promptly addressed, and additional Click Through Actions (CTAs) were strategically integrated to encourage more interaction and engagement from visitors.
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the result
A new website was created as the former website lacked optimisation for search engines, the new site was a fresh canvas for SEO techniques. Daily user traffic to the website seldom surpassed 15 visitors, largely due to the emphasis on highly competitive keywords. To address this, a shift towards targeting more specific keywords was undertaken, resulting in a substantial increase of approximately 200% in daily website users.
