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the challenge
Qimtek, the leading sourcing specialist in the UK’s engineering sector, sought a redesign and update for their printed interactive manufacturing directory and concept designs and production of new exhibition stands and accompanying marketing collateral.
the solution
To structure the catalogue into easily navigable sections, featuring introductions, overviews, highlighted business case studies, advertisements, blog sections, events, meet-the-team profiles, and operational details, incorporating interactive elements for additional access. The exhibition stands needed to maintain the branded appearance, clearly outlining features, whilst including persuasive calls to action.
Want to attract more visitors with new and exciting concepts?
the result
A user-friendly catalogue featuring color-coded sections for each industry sector, showcasing suppliers of varying sizes with their contact information. Paid promotional adverts, ranging from quarter page to full page, are included alongside relevant case studies to spotlight individual businesses. A QR code was introduced to enable users to access the full profile of any listed company. The exhibition stands maintained the branded appearance, outlined features and calls to action to attract new suppliers and buyers.
