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Years of Agency Experience
the challenge
No active PPC management and not enough leads to fill even a single week’s schedule, and a Limited marketing budget, with the owner lacking time to evaluate channels or manage campaigns.
The owner did not use sub-contractors, therefore he had to generate ongoing planned in work, at least 3 months in advance to keep his workforce at full capacity.
integrating UI & UX for a more integrated visitor experience
the solution
After an in-depth analysis of the client’s target market and service areas, we designed a highly focused PPC strategy tailored to the needs of local customers searching for plastering services.
The campaign began with comprehensive keyword research to identify the highest-intent search terms relevant to the business’s core offerings. With these insights, we crafted compelling ad copy designed to resonate with homeowners and contractors seeking reliable plastering work in West London and Surrey.
We built dedicated landing pages to match the ad messaging and ensure a seamless user journey from click to enquiry. To maximise the effectiveness of every pound of the client’s budget, we implemented strict bid management and daily monitoring, continually refining keyword targeting, adjusting bids, and pausing underperforming ads. Regular A/B testing of ad variations and landing page layouts allowed us to improve conversion rates and lower the cost per acquisition continually.
Throughout the campaign, transparent reporting and open communication kept the client informed of progress and results. Our proactive management ensured that the campaign not only delivered a dramatic increase in lead volume but did so with a cost-efficiency that far exceeded the client’s expectations.
the result
The impact of the PPC campaign was both immediate and transformative. Within just the first few months, Hampton Hill Plasterers saw a dramatic turnaround in their business, moving from a situation where they struggled to fill a week’s schedule to having their diary booked out for months in advance.
The campaign not only delivered a significant volume of high-quality leads, but also did so at a cost that maximised the client’s return on investment.
Key performance metrics included:
- Lead Increase: Over 600% growth in leads within the first months.
- Pipeline: Client now has enough work booked for 3+ months in advance (vs. struggling to fill one week previously).
- Cost per Acquisition (CPA): £25 per qualified lead.
- Average Order Value: £2,000+ per job.
- ROI: 7x return on PPC investment
client impact
The transformation for Hampton Hill Plasterers went far beyond the numbers. Before the campaign, the owner faced a constant struggle, never certain where the next job would come from and spending valuable time worrying about how to keep the business afloat.
With the new PPC strategy in place, the business experienced a complete shift in momentum. Instead of scrambling for leads each week, the owner could now confidently plan months, knowing that a steady stream of high-quality enquiries was coming in.
This newfound stability allowed the owner to focus on delivering outstanding service to clients, taking on larger projects, and even turning away work when the schedule was full.
The pressure of unpredictable cash flow was replaced by the peace of mind that comes from a reliable pipeline.
The campaign not only secured the business’s immediate future but also laid the foundation for long-term growth and reputation in the local market.
This case highlights just how powerful expert PPC management can be in transforming the fortunes of a local service business.
