Building a custom built education, networking & community support
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Years of Agency Experience
the challenge
To update & promote new areas not currently featured on the old website, offering – a more dynamic qualification & course page section. An easier-to-view home page that had clear direction into the internal site, to Apa’s events, partners’ offerings and benefits of membership.
Offering a platform for exploring all aspects of the office sector through publications, events, and networking opportunities. To foster collaboration and knowledge sharing among industry professionals.
integrating UI & UX for a more integrated visitor experience
the solution
A custom-built e-commerce platform designed to highlight the value of membership, offering users a warm, welcoming experience that fosters a sense of belonging.
Dynamic Home Page: Easily updatable navigation allowing for upcoming promotion of events, while a randomised partner spotlight keeps the homepage fresh and engaging. A dedicated Partners page showcases all partner organisations in one place.
Intuitive Navigation for Learning: Within the course and qualification sections, there is a clear secondary navigation system that helps users effortlessly view, download, and purchase content.
Advanced Integrations & Automation:
– Custom-built to meet specific design and functional requirements.
– API integration with Microsoft for automatic account creation based on user data.
– Seamless online event booking and publication purchasing.
– Two-way API sync with the CRM for real-time data updates.
– Stripe payment integration, along with a custom payment module that unlocks exclusive events for members.
– Additional API connection to a third-party provider for access to online publications.
the result
Scalable, Smart, and Seamlessly Integrated
The new APA website is built to scale, now fully capable of managing thousands of customer profiles and processing hundreds of transactions every week with ease and reliability.
At its core, the platform features a seamless two-way integration with Microsoft Dynamics CRM, enabling real-time data syncing for both posting and retrieval. To support ongoing accuracy and engagement, automated checks monitor membership status and event updates regularly.
Smarter Content & Event Management
APA now benefits from a fully functional e-commerce website with:
An easily updatable homepage navigation, allowing staff to promote upcoming events and announcements without technical support
Clear, dynamic course and qualification pages that make it easy for users to explore, download, and purchase content
A filterable events calendar, where visitors can browse by date, category, or topic — and even register their interest in future events
All features are tightly integrated with Microsoft Dynamics, WooCommerce, and APA’s CRM system, ensuring a unified experience across every user touchpoint.
This upgraded platform brings together community, content, and commerce, empowering APA to deliver a seamless, secure, and meaningful digital experience for both members and visitors alike.
